{"id":12746,"date":"2025-03-29T17:10:53","date_gmt":"2025-03-29T16:10:53","guid":{"rendered":"https:\/\/www.auditsi.eu\/?p=12746"},"modified":"2025-03-29T17:12:16","modified_gmt":"2025-03-29T16:12:16","slug":"deepfake-arnaque-comment-une-simple-question-a-sauve-ferrari","status":"publish","type":"post","link":"https:\/\/www.auditsi.eu\/?p=12746","title":{"rendered":"Deepfake &#038; arnaque : comment une simple question a sauv\u00e9 Ferrari"},"content":{"rendered":"<p style=\"text-align: justify;\">L\u2019intelligence artificielle n\u2019en finit plus de repousser les limites\u2026 y compris celles de l\u2019arnaque. En mars 2025, Ferrari a \u00e9t\u00e9 la cible d\u2019une <strong>tentative d\u2019escroquerie<\/strong> d\u2019un nouveau genre, reposant sur des technologies de <strong><em>deepfake<\/em> vocal<\/strong>. Un cadre sup\u00e9rieur de la c\u00e9l\u00e8bre marque italienne a bien failli tomber dans le pi\u00e8ge&#8230; jusqu\u2019\u00e0 ce qu\u2019il pose une simple question. Retour sur cette affaire digne d\u2019un thriller technologique, et les le\u00e7ons \u00e0 en tirer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12747\" src=\"https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-Ferrari.png\" alt=\"ChatGPT Ferrari\" width=\"716\" height=\"716\" srcset=\"https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-Ferrari.png 716w, https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-Ferrari-300x300.png 300w, https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-Ferrari-150x150.png 150w, https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-Ferrari-120x120.png 120w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p style=\"text-align: justify;\">Une arnaque bien huil\u00e9e<\/p>\n<p style=\"text-align: justify;\">Tout commence par des messages WhatsApp pr\u00e9tendument envoy\u00e9s par le PDG de Ferrari, Benedetto Vigna. Le ton est confiant, professionnel, et la photo de profil semble authentique. L\u2019exp\u00e9diteur \u00e9voque une acquisition strat\u00e9gique, parle de confidentialit\u00e9, et invite son interlocuteur \u00e0 se tenir pr\u00eat pour une op\u00e9ration urgente. Puis, il passe un appel.<\/p>\n<p style=\"text-align: justify;\">\u00c0 l\u2019autre bout du fil, la voix de Vigna&#8230; ou presque. Accent, tonalit\u00e9, discours : tout y est. L\u2019imposteur explique qu\u2019il utilise un nouveau num\u00e9ro pour des raisons de s\u00e9curit\u00e9 et que la man\u0153uvre concerne des enjeux sensibles li\u00e9s \u00e0 la Chine.<\/p>\n<p style=\"text-align: justify;\">Mais une<strong> l\u00e9g\u00e8re artificialit\u00e9 dans les intonations<\/strong> alerte le cadre. Pris de doute, il interrompt la conversation et demande calmement :&nbsp;\u00ab Quel \u00e9tait le titre du livre que tu m\u2019as recommand\u00e9 il y a quelques jours ? \u00bb. L\u2019imposteur ne sait pas r\u00e9pondre. Il raccroche. Ferrari vient d\u2019\u00e9chapper \u00e0 une arnaque qui aurait pu co\u00fbter cher.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12748\" src=\"https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-escroc-Ferrari.png\" alt=\"ChatGPT escroc Ferrari\" width=\"716\" height=\"716\" srcset=\"https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-escroc-Ferrari.png 716w, https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-escroc-Ferrari-300x300.png 300w, https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-escroc-Ferrari-150x150.png 150w, https:\/\/www.auditsi.eu\/wp-content\/uploads\/2025\/03\/ChatGPT-escroc-Ferrari-120x120.png 120w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p style=\"text-align: justify;\">Le danger bien r\u00e9el du <em>deepfake<\/em><\/p>\n<p style=\"text-align: justify;\">Ferrari n\u2019est pas un cas isol\u00e9. D&#8217;autres grandes entreprises, comme WPP ou une soci\u00e9t\u00e9 bas\u00e9e \u00e0 Hong Kong (arnaqu\u00e9e de 26 millions de dollars), ont \u00e9galement \u00e9t\u00e9 victimes de manipulations par IA g\u00e9n\u00e9rative. Gr\u00e2ce \u00e0 des <strong>voix ou vid\u00e9os ultra-r\u00e9alistes<\/strong>, les escrocs peuvent se faire passer pour n\u2019importe qui \u2014 PDG, directeur financier, avocat\u2026 et convaincre leurs cibles d\u2019agir dans l\u2019urgence.<\/p>\n<p style=\"text-align: justify;\">Selon des experts en cybers\u00e9curit\u00e9, ce n\u2019est qu\u2019un d\u00e9but. Ce n\u2019est qu\u2019une question de temps avant que ces outils ne deviennent incroyablement pr\u00e9cis.<\/p>\n<p style=\"text-align: justify;\">5 <strong>conseils pour se prot\u00e9ger<\/strong> face aux arnaques par <em>deepfake<\/em> :<\/p>\n<ul>\n<li style=\"text-align: justify;\">V\u00e9rifiez toujours l\u2019identit\u00e9 par une <strong>question personnelle<\/strong>. Comme l\u2019a montr\u00e9 l\u2019affaire Ferrari, une question pr\u00e9cise et personnelle est souvent imparable.<\/li>\n<li style=\"text-align: justify;\">Fiez-vous \u00e0 votre intuition auditive. Une <strong>voix trop lisse ou l\u00e9g\u00e8rement robotique<\/strong> peut \u00eatre un indice.<\/li>\n<li style=\"text-align: justify;\">Soyez attentif \u00e0 tout <strong>changement de canal<\/strong>. Un appel d\u2019un num\u00e9ro inhabituel ou un message via une nouvelle plateforme doit vous alerter.<\/li>\n<li style=\"text-align: justify;\">Formez vos \u00e9quipes. La <strong>sensibilisation aux menaces num\u00e9riques<\/strong> est cruciale \u00e0 tous les niveaux de l\u2019entreprise.<\/li>\n<li style=\"text-align: justify;\">Mettez en place des <strong>proc\u00e9dures de validation<\/strong>. Aucune transaction ou action sensible ne doit \u00eatre engag\u00e9e sans v\u00e9rification crois\u00e9e (signature, m\u00e9l officiel, appel vid\u00e9o s\u00e9curis\u00e9\u2026).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Conclusion<\/p>\n<p style=\"text-align: justify;\">L\u2019affaire Ferrari nous rappelle que m\u00eame les plus grandes entreprises ne sont pas \u00e0 l\u2019abri des <strong>nouvelles menaces num\u00e9riques<\/strong>. Face aux <em>deepfakes<\/em> de plus en plus convaincants, la <strong>vigilance humaine<\/strong> reste l\u2019arme la plus efficace. Et parfois, <strong>une simple question bien plac\u00e9e peut tout changer<\/strong>.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-small.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"email\",\"print\",\"linkedin\");var hupso_counters_lang = \"fr_FR\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"BenoitRiviere14\";var hupso_url_c=\"\";var hupso_title_c=\"Deepfake%20%26%20arnaque%20%3A%20comment%20une%20simple%20question%20a%20sauv%C3%A9%20Ferrari\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligence artificielle n\u2019en finit plus de repousser les limites\u2026 y compris celles de l\u2019arnaque. En mars 2025, Ferrari a \u00e9t\u00e9 la cible d\u2019une tentative d\u2019escroquerie d\u2019un nouveau genre, reposant sur des technologies de deepfake vocal. Un cadre sup\u00e9rieur de la c\u00e9l\u00e8bre marque italienne a bien failli tomber dans le pi\u00e8ge&#8230; jusqu\u2019\u00e0 ce qu\u2019il pose une &#8230;<\/p>\n<p><a href=\"https:\/\/www.auditsi.eu\/?p=12746\" class=\"more-link\">Continue reading &lsquo;Deepfake &#038; arnaque : comment une simple question a sauv\u00e9 Ferrari&rsquo; &raquo;<\/a><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-small.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"email\",\"print\",\"linkedin\");var hupso_counters_lang = \"fr_FR\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"BenoitRiviere14\";var hupso_url_c=\"\";var hupso_title_c=\"Deepfake%20%26%20arnaque%20%3A%20comment%20une%20simple%20question%20a%20sauv%C3%A9%20Ferrari\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[3309,1622,499,2312,491,3308,1621,1345,1767,88,317],"class_list":["post-12746","post","type-post","status-publish","format-standard","hentry","category-breves","tag-arnaque","tag-controle-interne","tag-cybercriminalite","tag-deep-fake","tag-escroquerie","tag-ferrari","tag-fraude","tag-fraude-au-president","tag-ia","tag-procedure","tag-sensibilisation-des-utilisateurs"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=\/wp\/v2\/posts\/12746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12746"}],"version-history":[{"count":1,"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=\/wp\/v2\/posts\/12746\/revisions"}],"predecessor-version":[{"id":12749,"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=\/wp\/v2\/posts\/12746\/revisions\/12749"}],"wp:attachment":[{"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.auditsi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}